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Govt to beef up digital capabilities in cultural sector

Mar 08, 2018 (MarketLine via COMTEX) --

Museums, galleries, theatres and heritage organisations will be given access to modern technology and digital skills training.

The Department for Digital, Culture, Media and Sport (DCMS) has announced plans to strengthen the digital capabilities of cultural organisations and encourage them to make better use of data on their audiences.Under the plans, museums, galleries, theatres and heritage organisations will be given access to modern technology and digital skills training to help them reach new and diverse audiences.DCMS Secretary of State Matt Hancock announced the measures as part of the 'Culture is Digital' report, which sets out a framework for culture and technology to work together to increase participation and boost the capability of cultural organisations.This is the first time that the government has examined how the two sectors can work together to unleash the creative potential of technology and help bring every cultural organisation into the digital age.The report makes several commitments. Under these commitments, the Arts Council England and the Heritage Lottery Fund will invest more than AGBP2m to build the digital capacity of their sectors.The National Gallery will establish an Innovation Lab to examine how museums and cultural organisations can use immersive media such as virtual and augmented reality to enhance visitors' experiences.Furthermore, the Royal Opera House will create an Audience Lab, which will work with diverse talent to create content using emerging technologies and develop cross-sector collaborations.Data on the impact of their work will be collected for use in audience engagement strategies, using integrated databases such as Audience Finder.Arts Council England will create and pilot the use of a Digital Maturity Index for the cultural sector to help organisations improve their digital capability.It will also work with the Heritage Lottery Fund to prepare a Digital Culture Code which cultural organisations will be encouraged to sign up to help increase their digital skills.The Space and Audience Agency will work on a metrics framework to assess audience engagement across various digital platforms.Investment in skills will include the use of Digital Maturity Index for the cultural sector, the creation of a Digital Culture Code, and a spend of AGBP1.1m over two years on a network of best practice in the field.
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