Return to News Categories

Commentary and Educational Cattle - Hogs / Livestock News Currencies News Energy News Grain News Index News Interest Futures News Metals Futures News Reports: Crops, CFTC, etc Soft Commodities News

Futures and Commodity Market News

Kellogg's and Seven Bro7hers make beer with leftover corn flakes

Dec 07, 2018 (MarketLine via COMTEX) --

Kellogg's has partnered with UK brewery Seven Bro7hers to transform leftover and rejected corn flakes into beer.

The new IPA is said to have been produced using cereals from the Manchester factory that have been discarded by the company.Kellogg's also intends to address the issue of food waste with this new initiative.Kellogg's UK corporate social responsibility manager Kate Prince said: "Kellogg's is always exploring different and sustainable ways to reduce food waste in its factories, so it is great to be involved in such a fun initiative with a local supplier."Kellogg's is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet. Our approach has delivered a 12.5% reduction on food waste in our UK sites this year."The brew was produced at Seven Bro7hers Salford brewery using 60kg of Kellogg's Corn Flakes to replace some of the wheat grain in the beer mix.Seven Brothers Brewery official Alison Watson said: "Seven Brothers Brewery is delighted to be working with Kellogg's on a project, which uses edible but not-sellable cereal."Kellogg recognises that it has an important role to play in reducing food waste, and that includes finding uses for edible food that doesn't make it into the cereal box. The cereal is perfectly safe to eat, but the flakes might be too big, too small or broken so not good enough for our packs."We plan to create three beers, including a Hoppy IPA, which will be launched this month and sold in our Ancoats bar and the Dockyard, MediaCityUK."The beer will be available in pubs or bars stocking Seven Bro7hers across the UK.
Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon

Copyright (C) 2018 Datamonitor. All rights reserved

Please read the End User Agreement.
By accessing this page, you agree to the terms and conditions of the End User Agreement.

News provided by COMTEX.

Lt Crude 52.13
Nat Gas 9.478
Corn 385 4/8
Cotton #2 80.23
Gold 1254.0
Copper 2.7485
Euro 1.13895
USD Index 96.476
SP500 E-mini 2636.75
DJIA E-mini 24432