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Pre Brands appoints Nicole Schumacher as chief marketing officer

Mar 06, 2018 (MarketLine via COMTEX) --

Pre Brands, a rapidly expanding premium, fresh foods startup that has mastered bringing to market the best-tasting, highest-quality beef in the world, has announced the hire of Nicole Schumacher as Chief Marketing Officer.

Schumacher's deep brand development and management experience, combining strategic thinking with creative and analytical problem-solving, will further strengthen the demand-driving business model that Pre brings to partners across its value chaina standout asset in the traditionally supply-driven beef industry.To the role, Schumacher brings a 19-year track record of growing entrepreneurial start-ups and Fortune 500 companies with a focus on food, health & fitness and experiential retail, including Escalade Sports, Pivotal 5, Kraft Foods, Boca Foods and Saks, Inc. She will lead Pre's marketing strategy development and execution, as well as help drive growth and profitability for the brand's customer partners."It's exciting to get back into food and my passion," says Schumacher. "This category is in need of a consumer-led overhaul, and I think Pre is perfectly positioned to take the lead on innovative thought leadership with marketing, education and merchandising."Pre Brandsuniquely offers demos, workshops, field marketing, shopper marketing, print and digital advertising, public relations and social media engagement for its full line of 11 beef varieties.Schumacher joins just in time for Pre's breakout performance at Natural Products Expo West 2018, this week inAnaheim, CA.Through interactive, sense-evoking exhibit hall experiences and a first-of-its-kind panel discussion on the future of protein, Pre's team of Beef Geekswill give conference attendees and industry stakeholders a real taste of what separates Pre from the rest of the category.
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