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With Success of the Relaunch of Braun Kitchen Collection, De'Longhi Group Expands North American New Product Innovations


De'Longhi Group launched a major expansion of its U.S. brand portfolio with the re-launch of the globally recognized Braun Household line of products last year. With a long-standing and highly regarded design heritage dating back 90 years, Braun products are performance-driven, stylish, durable and reliable. Building on the success of the relaunch, Braun is introducing a new hand blender, the MultiQuick 9 with groundbreaking ACTIVEBlade technology to complete more tasks with more convenience and perfect results, as well as a new stainless steel thermal carafe to its popular BrewSense Drip Coffee Maker. The new product will debut at the 2017 International Home + Housewares Show in Chicago, Illinois from March 18-21.

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"We are excited to continue the expansion of Braun household products in North America," said Mike Prager, De'Longhi Group NA's President and CEO. "The new introductions offer consumers products that provide a meaningful mix of sophisticated, thoughtful design, powerful performance and high quality standards that represent the heritage of Braun. The brand continues to strive to provide the ultimate kitchen experience by transforming the complex into simple."

Braun inspires confidence and simplicity in food and beverage preparation, while saving time to help consumers realize their true culinary potential. Braun helps the home cook conquer the expected tasks in the kitchen, so unexpected meals can be created with amazing ingredients.

The NEW Braun MultiQuick 9 Hand Blender is the next generation of Braun hand blenders bringing premium design and power to the kitchen, complete with up to five attachments, along with the revolutionary blending shaft. Culinary creativity is in the palm of your hand, with the power of the 700 watt MultiQuick 9 as the most versatile hand blender for even the hardest jobs.

The MultiQuick 9 hand blender features the world's first ACTIVEBlade Technology that moves the blade up and down within the bell. This blade movement allows you to effortlessly chop nuts, coconut, ginger, pineapples, dark chocolate or any other hard-to-cut ingredients. Developed to tackle the toughest jobs, this innovative technology results in a cutting zone that is 2.5 times greater than that of traditional hand blenders. This results in faster blending times and finer blending results. Adapted to perform with ACTIVEBlade, the new PowerBell Plus incorporates an added milling blade, decreased suction and SplashControl technology that together contribute to an efficient and clean blending experience.

Like the popular MultiQuick 7 Series Hand Blenders that launched last year, the MultiQuick 9 has Smart Speed variable control technology inspired by German automotive engineering that allows you to intuitively change the speed and power of the hand blender using just your touch. The more you squeeze, the more power you get, making it easy to regulate speeds with just one hand. SPLASHControl technology prevents splashing and delivers the best blending results - to keep you and your kitchen spotless.

The hand blender also features durable stainless steel blades, an ergonomic one-handed design and the patented EasyClick Plus system for faster attaching of accessories with a new straight cut design that decreases the overall height of the hand blender keeping it comfortable and balanced in your hands.

The Braun MultiQuick 9 Hand Blender will be available in September 2017. It comes in two models:

-- MQ9037 with the motor/shaft, beaker, whisk, 2C chopper, masher at $149.99

-- MQ9097 with motor/shaft, beaker, whisk, 1.5C chopper, masher, jug blender/ice crusher, food processor at $199.99

The Braun BrewSense Drip Coffee Makers echo Braun's durable design--creating a consistently delicious cup of coffee using an inherently simple process. For 2017, Braun is adding a NEW BrewSense 10-cup Drip Coffee Maker with thermal carafe that keeps coffee hot up to six hours for added convenience and portability. The carafe has a sleek, stylish stainless steel finish and stays cool to the touch. The new BrewSense Coffee Maker features the PureFlavor Brewing System which preserves coffee's great flavor from the first to last drop. While your flavor and temperature stay consistent - the BrewSense coffee maker has an anti-drip system that lets you pause and pour mid-brew with virtually no mess.

Characteristically unique to Braun's design aesthetic, the user-friendly control panel is clean and logically designed with LED indicators and easy-to-read buttons and functions. Among them, the Brew Strength selector allows you to enjoy your coffee regular or bold and you can choose between 1-4 cups timed to when you want to enjoy your beverage. BrewSense also features a programmable 24-hour timer with a premium LCD display with 24-hour timer which enables you to automatically make your coffee right when you want it.

The Braun BrewSense 10-Cup Drip Coffee Maker with Thermal Carafe (KF7175) in full stainless steel with in March 2017 at $129.99 and (KF7155) half black / half stainless steel in September 2017 at $119.99.

Founded in 1921, Braun developed a unique product design approach founded on simplicity, purity and functionality that made the user experience completely intuitive. Years later, under the visionary eye of design legend Dieter Rams, Braun developed a Bauhaus-inspired, functional product design that established a new standard for industrial design and catapulted the brand even further to global prominence. Over the years, Braun has always kept a tight focus that can be seen in the German engineering and guaranteed reliability that infuse all of the brand's product lines, from personal care to the newly redesigned North American household products.

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De'Longhi Group

The De'Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De'Longhi, Kenwood and Braun. The De'Longhi Group is committed to continuing their mission to create exceptional products that improves the lives' of the consumer through innovative technologies and unparalleled design.

The Braun Brand

Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the first hand blender with Smart Speed technology, a simple and intuitive speed control that offers new possibilities in creative cooking. Building on more than 90 years of design and innovation, the brand remains committed to designing products with superior performance that make life easier, more convenient and enjoyable in the kitchen. The De'Longhi Group acquired the perpetual license of the household division in fall 2012. Visit for the latest news and in-depth information about the Braun brand.

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SOURCE: De'Longhi Group

Chandler Lennon, 212-445-8338 
De'Longhi Group NA 
Karen Olle

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