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Cooper Spirits Co's Lock, Stock & Barrel 20-Year rye whiskey - Product Launch - American whiskey in the US data

Jan 13, 2021 (MarketLine via COMTEX) --

<p>The Cooper Spirits Co's Lock, Stock & Barrel 20-Year rye whiskey&nbsp;</p>

Category - Spirits, whiskey, 100% rye, 56% abv

Available - From this month

Location - The US off-premise, available from specialist spirits retail outlets

Price - SRP of US$389&nbsp;per three-pack of 75cl bottles, limited to 1,000 cases&nbsp;

California-based Cooper Spirits Co has launched a new expression in its Lock, Stock and Smoking Barrel rye whiskey range.

The creator&nbsp;of the&nbsp;elderflower liqueur brand St Germain in 2007, Cooper claims&nbsp;the iteration is&nbsp;the only 20-year old rye whiskey on the market. This is the company's fourth expression in the Lock, Stock and Smoking Barrel line-up, which&nbsp;also features 13, 16 and 18-year old offerings.

The new expression is made from a mash bill of 100% rye grain distilled in copper stills, a cut of which is then selected and aged in barrels formerly used by Beam Suntory's Alberta Distillers division in Canada.

Between 2015 and 2019, volumes of American whiskey in its home market grew rapidly at a compound annual growth rate (CAGR) of 3.9%, according to figures from GlobalData. Following a forecast decline&nbsp;of 14% last year as a result of the coronavirus pandemic, the sector's growth is set to resume at a rate of 3.5% CAGR over the next five years, with sales volumes ultimately surpassing 2019 levels in 2024.

How to tailor your spirits marketing to the consumer of today - and tomorrow - click here for a just-drinks comment
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