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Genexa Launches #DitchtheDirty Campaign to Encourage Consumers to "Ditch" Medicines Containing Dirty Ingredients - Unnecessary Artificial Fillers - and Restock Their Medicine Cabinets with Clean Ingredients

ATLANTA, October 13, 2020 (BUSINESS WIRE) --

Medicine cabinets all over the country are loaded with products that contain artificial sweeteners, dyes and preservatives, plus fillers such as wood pulp, aluminum, talc, lactose, gluten, and other ingredients that research from MIT and Brigham and Women's Hospital has shown is potentially harmful. To encourage people to clean out the "dirty" from their medicine cabinets, Genexa, the first clean medicine company, is giving away free bottles of its clean medicine to anyone who wants to restock with clean medicine.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005271/en/

With cold and flu season approaching, Genexa wants to make sure everyone is ready for any symptoms or ailments that may arise. Starting today, consumers can visit www.ditchthedirty.com to get a free bottle of Genexa medicine of their choice, up to a $11.99 value. Simply enter an email address and a coupon will be sent to your inbox. Gone are the days of additive and allergen-filled medicine. It's real medicine, made clean for kids and adults.

Genexa will also be gifting the first 200 customers who "ditch the dirty" with a tie-dye tote bag made using FD&C Red Dye #40 because Genexa knows that artificial dyes belong on fabric, not in medicine.

"Many are unaware of the dangers lurking in medicine cabinets. As cold and flu season ramps up, we want to make sure that families have clean medicine at the ready," says David Johnson, founder and the CEO of Genexa. "We are on a mission to clean up the medicine aisle and, as a brand that puts people over everything, we believe people deserve clean and effective medicine. That's why we're giving products to anyone that wants to clean out their medicine cabinet," adds Max Spielberg, founder and President of Genexa.

Genexa medicine has the same active ingredients people need, but without the artificial ones they don't. Genexa's formulas use clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and are lactose-free, certified gluten-free, and non-GMO. Its newest products include the first-to-market clean over-the-counter (OTC) medicine for kids and adults, including Kids' Pain & Fever, Kids' Allergy, Kids' Cough & Chest Congestion, Kids' Tummy Relief, Antacid Maximum Strength for adults and Senna Laxative for adults. They also have medicines to help shorten, soothe and prevent illness including Kids' Immune Support, Kids' Honey Cough Syrup, Sleepology, Cold Crush and Flu Fix.

Genexa products are available now nationwide at Target, Rite Aid, Walgreens, CVS, Kroger, Whole Foods and local grocers. Additional products will continue to roll out through early 2021. For more information, visit www.ditchthedirty.com and share how you #DitchtheDirty on Instagram and tag @genexa.

ABOUT GENEXA:

Founded by two dads on a mission to revolutionize the medicine aisle, Genexa makes medicine with the same active ingredients people need, but without the artificial ones they don't. We believe people deserve better. That's why our business is built on the commitment to put people over everything. All of our products are made to the highest standards of medicine with no artificial dyes, common allergens, or unnecessary inactive ingredients. It's real medicine, made clean. Learn how we're putting people over everything, in everything we do, at Genexa.com.

Terms and conditions for Ditch the Dirty:

CONSUMER: LIMIT ONE (1) COUPON PER PURCHASE OF SPECIFIED PRODUCT AND QUANTITY STATED UP TO $11.99 VALUE. NOT TO BE COMBINED WITH ANY OTHER COUPON(S). LIMIT OF ONE (1) IDENTICAL COUPON IN SAME SHOPPING TRIP. Void if expired, reproduced, altered, copied, sold, purchased, exchanged or transferred to any person, firm, or group prior to store redemption, or where prohibited or restricted by law. Any other use constitutes fraud. Consumer pays any sales tax.

RETAILER: We will reimburse you the face value of this coupon plus 8¢ handling provided you and the consumer have complied with the terms of this offer. Limit one per transaction. Invoices proving purchases of sufficient stock to cover presented coupons must be shown on request. Any other application may constitute fraud. Coupon void where prohibited, taxed or restricted. Consumer must pay any sales tax. Cash value .001¢. Reproduction of this coupon is expressly prohibited. Mail to: The Emerson Group, CMS Dept. #99862, One Fawcett Drive, Del Rio, TX 78840.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201013005271/en/

SOURCE: Genexa

<img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&sty=20201013005271r1&sid=cmtx6&distro=nx&lang=en" style="width:0;height:0" />

ALISON BROD MARKETING & COMMUNICATIONS
Amanda Zerbib
Genexa@abmc-us.com
comtex tracking

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