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Thailand Coffee and Tea Capsules Market 2020-2025: Size, Share, Price, Forecast Trends and Research Report


According to the latest report by IMARC Group, titled "Thailand Coffee and Tea Capsule Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast to 2020-2025", the Thailand coffee and tea capsules market reached a strong growth in 2019. Besides having one of the most advanced food processing industries in Southeast Asia, Thailand also represents a major coffee producer in Asia. The most common variety of coffee produced is Robusta, a lower-quality coffee which is majorly used in instant coffee products. However, in the recent years, Thailand has experienced a few changes in its coffee production patterns, i.e., a shift from Robusta production farms to more sustainable and socially responsible Arabica farms. In addition to this, the Specialty Coffee Association of Thailand (SCATH) has been formed which intends to encourage a culture of increasing quality and sustainability. Moreover, tea is perceived as a healthy beverage in the country owing to its health benefits such as lowering the stress levels, aiding weight loss, protecting bones, reducing the risk of heart attack and stroke, and boosting the immune system.

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The region's mounting incomes have resulted in an increased consumer demand for convenient, high-quality and ready-to-drink beverages, leading to an augmented demand for coffee, tea and milk capsules. Another factor which is supporting the demand is the median age of the Thai population, i.e., 37 years old which is ageing and increasingly urbanised. Other than this, Thai consumers are considered to be brand-conscious and brand-loyal. They embrace freedom of choice and are enthusiastic about trying new beverages available in the market. Additionally, the confluence of use of social media platforms such as forums for professionals and coffee as well as tea lovers to share information, and the fact that about 40% of the region's purchases are digitally influenced has attracted a large consumer-base. In a country like Thailand, women are recognized as a lucrative consumer segment with high growth potential as they have substantial purchasing power, and are more likely to do research and buy products online than men. Furthermore, advertising and trade promotion remain important marketing tools, especially for the sale of consumer goods like coffee and tea capsules. Consumers often acknowledge receiving free samples given in supermarkets and shopping malls as part of a brand's marketing campaign. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.

Market Breakup by Capsules Type:

  • Black Tea
  • Green Tea
  • Herbal Tea

Market Breakup by Style:

  • Biodegradable Coffee Pods
  • Eco-Friendly Coffee Pods

Market Breakup by Distribution Channel:

  • Supermarket and Hypermarket
  • Retail Stores
  • Online
  • Others

The competitive landscape of the coffee and Tea capsule market in Thailand has also been examined with some of the major players being:

  • Boncafe
  • Segafredo
  • Nestle

Boncafe is the first company to manufacture capsules in Thailand under its market leading brands, the Nestle has also opened a new Nespresso boutique at the Siam Paragon luxury shopping mall in Bangkok.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

We are Updating our reports, If you want to need latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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The post Thailand Coffee and Tea Capsules Market 2020-2025: Size, Share, Price, Forecast Trends and Research Report appeared first on Super Market Research.

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