Sep 26, 2025 (MarketLine via COMTEX) --
Celent has just published its latest Retail Banking Dimensions report for Europe. Full details of the report are available via this link.
This series of reports covers everything from product-level priorities to GenAI, and then a current view on how the industry will look in five years.
Key findings include:
The operating environment remains challenging. Across the region,A54% of banks believe it is more challenging to win and retain customers than it was 12 months ago.Product development is high on the agenda. In total,A50% of banks in Europe report that investing to deliver enhanced products or propositions is one of the three most important driversAof their technology strategy.In response, growth in technology budgets is increasing. The executives surveyed in CelentaEUR(TM)s Dimensions study indicated thatAIT spending will grow by 5.0% on averageAthis year. However, given the potential for economic disruption caused by the tariff policy of the US government, it is not yet clear if budget growth will occur at that level.The biggest single product-level priority this year isAdigital account opening, which is a priority for 38% of banksAin the region. Other top investment areas are open banking and open finance, and other improvements to the digital channels.Underpinning this will be further investments in AI technologies. This is the single biggest area of technology investment for 29% of banks in Europe and will support a range of use cases across the front, middle, and back office. GenAI will continue to be an important element of the broader push towards greater use of data across the organisation, andA64% of banks plan to launch customer-facing services using GenAI in 2025.Why this topic; whataEUR(TM)s CelentaEUR(TM)s angle?This is the European cut of its global Dimensions study, which has a simple aim: to understand the technology plans, pressures, and priorities of the industry. Understanding what trends and investment plans will drive the agenda is fundamental for any bank, vendor, or consultancy active in the market.
Key questions answeredFor banks, the report answers questions including:
How does the growth in my technology budget compare to that of my peers?What areas are my competitors investing in this year, and where should I expect a growing competitive threat?What is the industryaEUR(TM)s experience with GenAI, and where are other banks making use of the technology?For vendors and consultancies, the report addresses:
What issues and challenges are top of mind for my clients/prospects?Which product or technology areas are high on the investment agenda?Where are budgets and technology investment growing most quickly in Europe?This report forms part of CelentaEUR(TM)s broader banking series of Dimensions reports. The global, NA, and APAC titles are already live, with MEA and LatAm to come.
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COMTEX_469068995/2227/2025-09-26T09:37:45
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