Mar 12, 2026 (MarketLine via COMTEX) --
The Board of Directors of Humble Group AB has decided to appoint Anders Fredriksson as new CEO.
Anders Fredriksson will take office no later than September 14, 2026 and succeeds Noel Abdayem.
Anders Fredriksson most recently comes from Löfbergs, one of the Nordic countries' largest FMCG companies in coffee with operations in nine countries, where he has been CEO and MD since 2021. Before that, Anders was CEO of Norrmejerier, a producer-owned food group in dairy, and SEKAB, a producer of industrial ethanol and bio-based chemicals with a European customer base. Anders holds a Master of Science in Engineering Physics from the Royal Institute of Technology (KTH) and an Executive MBA from the Stockholm School of Economics.
Noel Abdayem will continue in the role of acting CEO until Anders takes office and then return to an operational role in Humble Group.
"As we work to take the next step in the company's development, we are pleased to be able to introduce Anders Fredriksson as the new CEO of Humble Group. Anders has solid experience in leadership and culture building as well as driving change in complex operating environments. We welcome Anders and look forward to seizing the opportunities that lie ahead and achieving our financial plan. We would also like to thank Noel Abdayem for his work as acting CEO and his continued commitment to Humble," says Dajana Mirborn, Chairman of the Board of Humble Group AB.
"Anders is a strong leader with extensive experience in the industry and I am pleased to welcome him to Humble Group. The strategic and structural work will continue as planned until Anders takes office and I look forward to supporting Anders in his assignment. I will then continue to be deeply involved in Humble Group, both operationally and as a long-term owner," says Noel Abdayem.
"Humble Group has built a unique platform by bringing together strong entrepreneurs, companies and brands within attractive consumer categories. I look forward to working with the organization to take the next step in the company's development, where we simplify structures, strengthen operational execution and fully realize the potential of the group's scale and entrepreneurial power," says Anders Fredriksson.
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