Futures and Commodity Market News

Jan 27, 2026 (MarketLine via COMTEX) --

JJXX, the womenaEUR(TM)s fashion brand under Jack & Jones, has released a new collection made using a blend of Spinnova fibre and cotton.

The latest collection consists of a versatile outfit, a shirt jacket, as well as matching trousers available in vintage khaki beige and asphalt grey.

This development marks the entry of JJXX into the group of Bestseller brands incorporating Spinnova fibre, following previous launches by Jack & Jones and Vero Moda.

Bestseller, the multi-brand fashion company that owns Jack & Jones and JJXX, first began collaborating with Spinnova in 2020.

Since then, the partnership has resulted in several milestones, including the release of the first commercially available Spinnova products by Bestseller in October 2022.

Jack & Jones and JJXX sustainability coordinator Nanna Hansen said: aEURoeWorking with Spinnova has allowed us to incorporate their wood-based fibre into this stylish co-ord set, showcasing a fusion of great design and forward-thinking innovation. This collaboration marks a proud milestone for Jack & Jones in pushing the boundaries of fashion.aEUR

Jack & Jones has gone on to create collections with the largest production volume of Spinnova products to date, as well as designing official attire for Danish Olympic and Paralympic athletes using the fibre.

Spinnova senior commercial manager Pedro Brito said: aEURoeCollaborating with Bestseller on these new Jack & Jones styles is a great example of how innovation and sustainability can create real value for consumers. By integrating Spinnova fibre into fashion-forward designs, weaEUR(TM)re proving that responsible choices donaEUR(TM)t mean compromising on style. This collaboration reflects BestselleraEUR(TM)s genuine commitment to driving sustainable change in fashion, and weaEUR(TM)re proud to be part of that journey.aEUR

Spinnova fibre is made from renewable raw materials and can be used in both conventional and modern textile manufacturing processes, such as those employed for cotton.

The fibre is suitable for applications similar to cotton, including trousers, denim, overshirts, jackets, T-shirts, and accessories. It can also be used in insulation and composite products.

Recently, Brazilian apparel company Insider entered into a non-binding Letter of Intent with Spinnova to secure access to future volumes of Spinnova fibre.

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COMTEX_472471978/2227/2026-01-27T10:39:30


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