Sep 23, 2025 (PRISM News via COMTEX) --
Better Home & Finance (NASDAQ: BETR) continues its meteoric rise, with shares surging over 25% in pre-market trading on Tuesday. This follows Monday’s impressive 46% rally, fueled by activist investor Eric Jackson’s bold comparison of the company to Shopify, calling it “the Shopify of mortgages.”
The stock, which debuted at $33.50 on Monday, skyrocketed to $73 before settling at $50 by the close of trading. As of Tuesday morning, shares were trading around $62, signaling sustained investor enthusiasm.
Eric Jackson, founder of EMJ Capital, revealed his hedge fund’s long position in Better Home & Finance, expressing confidence in the company’s potential. “Better [Home] ($BETR) is the Shopify of mortgages,” Jackson wrote in a post. “It’s rebuilding a $15T industry from scratch with AI … I believe BETR is a potential 350-bagger in 2 years.”
Jackson likened the skepticism surrounding Better Home to the early days of Carvana and Opendoor Technologies, two companies he previously championed. Carvana, which traded below $10 when Jackson first engaged with its leadership in 2023, now trades above $390. Similarly, Opendoor, once a penny stock, has climbed to over $8 following Jackson’s involvement and leadership changes.
A New Era for Mortgages
Better Home & Finance is a digital-native real estate company leveraging AI to revolutionize the mortgage industry. Unlike Opendoor, which focuses on algorithm-driven home flipping, Better Home provides mortgage loans, homeowners insurance, and other homebuying services. This positions the company as a key player in modernizing the $15 trillion housing market.
Jackson’s endorsement comes at a pivotal time for the real estate sector. The Federal Reserve recently cut interest rates by 25 basis points, a move expected to provide a modest boost to the home financing landscape. This policy shift could further enhance Better Home’s growth prospects.
Shopify, a software giant that has transformed e-commerce by enabling businesses to create online storefronts, serves as a compelling analogy for Better Home’s ambitions. Jackson’s comparison underscores the potential for Better Home to dominate the mortgage industry in a similar way, using technology to streamline and modernize the homebuying process.
Jackson’s track record and public confidence in Better Home have drawn significant attention from retail and institutional investors alike. His bold prediction of a “350-bagger” return in two years has sparked comparisons to his earlier successes with Carvana and Opendoor, further fueling excitement around BETR.
As the market continues to react to Jackson’s call, all eyes are on Better Home & Finance to see if it can live up to its billing as the “Shopify of mortgages.” With AI at its core and a favorable interest rate environment, the company appears poised to reshape the future of home financing.
For more information on Better Home and Finance Holdings please visit www.investors.better.com
The post Better Home & Finance Stock Soars and Investors are Bullish on company projections appeared first on PRISM MarketView.
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