Jan 30, 2026 (MarketLine via COMTEX) --
The Spanish group is shifting from a centralised set-up to five independent business units, under the tutelage of CEO CA(C)sar Vargas.
Calidad Pascual is restructuring its operations, with CA(C)sar Vargas promoted to CEO to lead the aEURoetransformationaEUR of the Spanish food and drinks business.
The Madrid-headquartered family-owned company is moving from a centralised model to one where each of its business units will operate independently aEUR" a project dubbed Aura.
Dairy, hydration, coffee, international and distribution make up the five decentralised units, each with its own management but under a aEURoecommon governance frameworkaEUR, according to a statement.
aEURoeThis transformation rests on four critical levers: renewed ambition, a tangible value-creation strategy, strengthened leadership, and a high-performance corporate culture,aEUR the statement read.
Calidad Pascual added the new model will aEURoeadopt a business ecosystem structure, designed to respond forcefully to a radically more demanding global marketaEUR.
Vargas, who is moving up from general manager of the company, said: aEURoeThe goal is clear and ambitious: to become a more agile, more digital, more sustainable and a more valuable company, and to do it with the best team of professionals.aEUR
Calidad Pascual's portfolio make-up includes its Pascual milk and yogurt brand, Dinamic protein bars and beverages, Bezoya mineral waters, the CafA(C) Jurado and Mocay coffee brands, and the Vivesoy line of plant-based drinks.
The company generated a group turnover of ae900m ($1.07bn) in 2024 and EBITDA of ae65m.
The composition of products and brands within each business segment was not clearly defined, while individual management teams were also not specified.
Calidad Pascual said the dairy division will include the aEURoefull integration of industrial and commercial functions to maximise margins and brand valueaEUR, while hydration was defined within a goal to aEURoemove beyond mineral water towards healthy hydration, seeking growth through efficiency, partnerships and acquisitionsaEUR.
For coffee, mainly sold in the horeca channel, Calidad Pascual aims to consolidate its aEURoenational leadership and expansion through selective integrations and operational excellenceaEUR.
Within international, the company is seeking aEURoescalability in high-potential marketsaEUR, and in distribution is looking to strengthen its presence in hospitality, namely hotels.
President TomAis Pascual will aEURoeoversee governance, strategic supervision, and aligning the ownership mandate with managementaEUR, according to the statement.Vargas will aEURoelead operational agility, enabling each business to innovate, negotiate, and adjust its portfolio autonomously and quicklyaEUR.
Mr Pascual said: aEURoeInspired by the legacy of my father, who was always a nonconformist and a visionary, we are activating this decentralised ecosystem model to recover the agility and courage of our origins.
aEURoeCA(C)sar Vargas has our full confidence and collaboration to ensure that the family's purpose and values continue, generating value in the coming decades.aEUR
Calidad Pascual outlined its financial achievements for 2024 last July, including reaching revenue of ae900m.
Its international business generated more than ae60m in revenue, accounting for 7% of total group revenue and 9% of growth.
The company aims to reach ae100m in sales for that division by 2027.
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COMTEX_472651482/2227/2026-01-30T23:04:01
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