Oct 14, 2025 (MarketLine via COMTEX) --
Textile-to-textile recycler Circ has entered into a partnership with H&M Group, marking the first instance where the Swedish fashion brand will incorporate regenerated fibres from polycotton waste into its product line.
The inaugural products are scheduled to launch in Fall 2025, featuring a women's V-neck fleece sweatshirt made with Circ Polyester.
The range will be expanded in Spring 2026 with men's denim incorporating TENCEL | Circ with REFIBRA Technology.
Lenzing Group, which specialises in producing regenerated cellulose fibres, is central to this partnership. It will facilitate the commercialisation of Circ's recycled pulp through its global supply chain under the brand TENCEL | Circ with REFIBRA Technology.
Lenzing's REFIBRA technology repurposes textile waste as a raw material alongside sustainably sourced wood, breathing new life into discarded materials.
The Lyocell fibre under the TENCEL | Circ brand with REFIBRA technology integrates 30% Circ pulp derived from recycled textile waste, illustrating the potential for existing fibre technologies to foster circularity on a large scale.
This international launch builds upon the SWITCH2CE programme spearheaded by the United Nations Industrial Development Organization (UNIDO) and a two-year trial involving Intellecap and H&M Group.
During the pilot, Circ trialled its recycling process with H&M GroupaEUR(TM)s suppliers in Bangladesh, successfully converting 2.6t of polycotton waste into Circ Lyocell and Circ Polyester.
Circ was chosen for its blended fibre recycling capabilities and dedication to minimising environmental impact while scaling up operations.
The project confirmed the commercial feasibility of Circ's system within local supply chains, setting the stage for this worldwide launch.
The upcoming products are the result of collaborative efforts throughout the supply chain.
For the men's denim, made using TENCEL | Circ with REFIBRA technology, AGI Denim wove the fibre into fabric. Meanwhile, for the women's fleece sweatshirt, Palmetto transformed Circ recycled PET chip into polyester staple fibre, which Fakir Knitwear then knitted into fabric.
Designed to seamlessly integrate into existing manufacturing processes, Circ's technology enables partners to transition to circular materials without disrupting production lines.
Through initiatives like Circ-Ready, Circ engages with supply chain partners to facilitate large-scale adoption of circular fashion practices.
Circ CEO Peter Majeranowski said: aEURoeH&M Group brings global fashion scale, and Lenzing brings decades of fibre expertise. Together, they provide the infrastructure needed to make circular fashion commercially viable.
aEURoeBy working with partners of this calibre, weaEUR(TM)re showing how fibre producers and global brands can close the loop at commercial volumes. This builds on our work through the UNIDO SWITCH2CE programme with H&M Group, which proved our technology could recycle blended textile waste within local supply chains. What weaEUR(TM)re announcing today is the next step of turning pilots into global practice.aEUR
Samples from this collaboration will be showcased at the ongoing The Textile Exchange Conference 2025 in Lisbon, Portugal.
In July this year, Circ reached a strategic alliance with Tangshan Sanyou Group's Sanyou Chemical Fiber to expand access to recycled cellulosic fibres, particularly Lyocell, in China.
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