Futures and Commodity Market News

Jan 23, 2026 (MarketLine via COMTEX) --

Ebly was formed by Mars and the AxA(C)rA(C)al cooperative in 2000 and produces ready-to-heat (RTH) rice-based products.

ItalyaEUR(TM)s Euricom has expanded its rice portfolio with the acquisition of France-based Ebly, a joint venture between Mars and agri-cooperative AxA(C)rA(C)al.

The transaction, struck for an undisclosed sum, is estimated to close by around the end of April, subject to approval from the Ebly works council.

Euricom said in a statement the deal includes the Ebly brand and a manufacturing facility in ChActeaudun in the Centre-Val de Loire region of France.

Ebly was formed by Mars and AxA(C)rA(C)al in 2000. It produces ready-to-heat (RTH) rice-based products under its own brands and is also a co-manufacturer for MarsaEUR(TM) Ben's Original line.

Mars will continue commercial arrangements for the Ebly brand, which also includes pre-cooked wheat products, until aEURoeat leastaEUR the end of the year, according to the statement.

aEURoeEbly pioneered and leads the pre-cooked wheat category, complementing EuricomaEUR(TM)s existing offering of wheat-based products including dry pasta, wheat flour and semolina,aEUR Euricom said.

aEURoeThe Ebly brand would be a valuable addition to EuricomaEUR(TM)s portfolio of leading local brands in the grains category, such as Curtiriso and Flora in Italy, and Sonko in Poland.aEUR

The transaction for Sonko, which produces rice cakes, crispbreads and rice, was initiated in 2024.

Bruno Sempio, the chairman of Euricom, said: aEURoeWe are grateful to Mars and AxA(C)rA(C)al for the trust they have placed in Euricom as the next potential stewards of Ebly.

aEURoeWe look forward to working together with EblyaEUR(TM)s specialised team and leveraging the ChActeaudun state-of-the-art facility to further develop the RTH sector and provide a comprehensive product offering to our customers across Europe, while building valued partnerships with Mars and Axereal."

The ChActeaudun facility has the capacity to produce 100 million pouches of rice a year for markets in the EU.

Backed by JapanaEUR(TM)s Mitsui Co. since 2023, Euricom said it plans to develop the Ebly brand and boost its retail presence.

The Italian business sources rice from growing regions in southern Europe, South America and South Asia. It operates 14 production plants in Europe, including in Italy, Spain, France, Portugal and Greece. As well as Sonko, it owns the Curtiriso and Flora brands.

Euricom acquired the Flora rice brand from the Colussi Group in 2021 and Curtiriso under the Curti group in 1994.

Also in 2024, it set up set up a joint venture in Pakistan - Fatima Euricom - for basmati rice with local business Fatima Rice.

Based in the north-west Italian province of Pavia, the company supplies the retail, foodservice and B2B channels. It also produces flour and bran products, trades in commodities, and has a presence in engineering and the energy sectors, designing and building industrial facilities.

http://www.datamonitor.com
Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon
COMTEX_472277877/2227/2026-01-23T18:05:19


Copyright (C) 2026 Datamonitor. All rights reserved