Oct 30, 2025 (MarketLine via COMTEX) --
Swedish fashion retailer H&M has signed a multi-year agreement with materials science company Recover to use its recycled cotton fibre RCotton in its products.
H&M and Recover have worked together since early 2024 on product development, which now enables the scaled commercial introduction of Recover's mechanically recycled cotton into H&MaEUR(TM)s collections.
H&M head of materials and components Ulf Krigsman said: "At H&M Group, we want to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value. To increase the availability and affordability of recycled and sustainably sourced materials, we invest in, test, and scale innovative solutions and infrastructure. RecoveraEUR(TM)s expertise and proven ability to deliver recycled cotton at commercial scale make them a valuable partner as we work toward our goal of using only recycled or sustainably sourcedmaterials by 2030.aEURoe
Recover has more than 75 years of textile recycling expertise with advanced processes that deliver traceability and consistent quality at an industrial scale, operating five recycling hubs located at the heart of textile production streams inEurope, Asia and the Americas.
Recover believes these capabilities are essential for a global fashion player like H&M Group, where transparency, fibre performance, and reliable supply are crucial to integrating recycled materials.
Recover CEO Anders SjAblom added: aEURoeWe are proud to enter into this partnership with H&M Group. Reliable access to recycled fibres at scale, with full traceability and quality consistency, is vital for the industryaEUR(TM)s transformation. Our collaboration demonstrates how innovators and leading global brands can work together to make circular fashion available to all.aEUR
Earlier this month (October), textile-to-textile recycler Circ entered into a partnership with H&M Group, marking the first instance where the Swedish fashion brand will incorporate regenerated fibres from polycotton waste into its product line.
In June, Circulose, which is a fibre derived from textile-to-textile recycling, established a multi-year collaboration with H&M Group, boosting efforts to expand the use of circular materials in the fashion industry.
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COMTEX_469910886/2227/2025-10-30T09:45:34
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