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JLR to equip sustainable automotive tyres with 70% recycled materials

Jul 10, 2025 (MarketLine via COMTEX) --

Developed by Pirelli, the tyres are slated to be fitted to certain new Range Rover models with a 22-inch wheel specification this year.

Tata-owned Jaguar Land Rover (JLR) has partnered with tyre manufacturer Pirelli to develop sustainable tyres with over 70% renewable and recycled materials.

These tyres are slated to be fitted as standard on certain new Range Rover models with a 22-inch wheel specification later this year before aiming for a wider launch and expanding to other brands.

JLR says it is poised to become the aEURoeindustry's firstaEUR to use these tyres.

The new P Zero tyres by Pirelli, designed specifically for JLR, utilise silica sourced from rice husks, to improve the wet performance.

Traditional fossil-based polymers and resins are replaced with plant-based options, to maintain the balance between dry and wet performance.

In addition to bio-based materials, the P Zero tyres feature recycled components like carbon black, obtained from end-of-life tyres, and recycled steel, which contributes to improved handling.

JLR noted that their shared vision extends to increasing the recycled and bio-based materials usage, with then goal of achieving 100% for tyres.

JLR Sustainable Industrial Operations director Reuben Chorley said: aEURoeThis is another example of how JLR is leading on sustainable design innovation in collaboration with its supply chain partners to deliver at scale, while reducing the environmental impact of our products.

aEURoeAchieving a more sustainable composition without compromising quality and performance is a challenge because of the complexity of tyre design. But working closely with Pirelli and leveraging both companyaEUR(TM)s expertise in procurement and engineering, we have been able to deliver this industry first.aEUR

In 2021, Pirelli produced the first tyre with Forest Stewardship Council (FSC)-certified natural rubber.

Last year, JLR and Pirelli committed to using FSC-certified natural rubber tyres for the automaker.

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