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JM Smucker aEUR~files Uncrustables trademark suit against Trader JoeaEUR(TM)saEUR(TM)

Oct 15, 2025 (MarketLine via COMTEX) --

The litigation centres on JM SmuckeraEUR(TM)s Uncrustables brand.

US manufacturer JM Smucker has reportedly taken aim at one of the countryaEUR(TM)s foremost retailers with a lawsuit centred on the Uncrustables brand.

According to media reports in the US, JM Smucker has filed a suit in Ohio accusing Trader JoeaEUR(TM)s of selling sandwiches that mimic its Uncrustables products.

In a document posted online by Reuters detailing the lawsuit, the manufacturer claimed Trader JoeaEUR(TM)s aEURoehas launched an obvious copycataEUR with its own Crustless Peanut Butter & Strawberry Jam sandwiches.

aEURoeSmucker does not take issue with others in the marketplace selling prepackaged, frozen, thaw-and-eat crustless sandwiches. But it cannot allow others to use SmuckeraEUR(TM)s valuable intellectual property to make such sales,aEUR the lawsuit reads.

The launch of the Trader JoeaEUR(TM)s product aEURoeconstitutes trademark infringement, trademark dilution, unfair competition, false designation of origin and deceptive trade practicesaEUR, it added.

JM Smucker is seeking aEURoedamages, costs, profits and injunctive reliefaEUR under Ohio law.

Just Food has asked Trader JoeaEUR(TM)s for comment.

JM Smucker has been able to consistently grow sales of its Uncrustables brands in recent years.

The company said in June that the 12 months to the end of April marked the aEURoe11th consecutive fiscal yearaEUR when Uncrustables' sales rose at a aEURoedouble-digitaEUR rate. In the 12-month period, Uncrustables net sales reached $920m; group sales were $2.21bn, down 3% year-on-year.

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