Jan 29, 2026 (MarketLine via COMTEX) --
Krombacher Brewery says it has long been committed to responsible handling of alcoholic beverages.
Krombacher is kicking off the new year with a fresh new look, redesigning the packaging of Krombacher Wheat and Krombacher Non-Alcoholic Wheat. The redesign of these wheat beer specialties closely follows the rebranding of the Krombacher umbrella brand from last year. This visually integrates the wheat products more clearly with the new "To Our Nature" brand identity, while simultaneously preserving the individuality of each wheat variety.
Starting in February, both varieties will gradually be presented in a fresh, contemporary look: A newly developed variety logo ensures greater presence and dynamism on the shelf. The new look is complemented by the brand's signature Felsquellwasser wave logo and a striking variety line in the brand color, replacing the previous gold border and emphasizing the brand's natural character. Krombacher Weizen Dunkel will also be switched to the new design in the restaurant and bar sector later this year, thus completing the Krombacher Weizen product range.
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COMTEX_472859757/2227/2026-02-03T18:15:47
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