TORONTO, Oct. 15, 2025 (CNW Group via COMTEX) --
The  "Premium European Products: Better Knowledge, Better Choices" campaign, co-funded by the European Union and implemented by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), continued to strengthen its presence in Canada throughout 2025, achieving significant milestones and increasing visibility. The program successfully introduced new European products and expanded its reach, raising awareness among Canadian consumers and trade professionals of the quality, authenticity, and traditions behind Europe's premium foods.
Running from 2024 to 2027, the campaign is designed to enhance the global presence of these products through a four-pillar strategy:
2025Â Highlights
Campaign Impact
Looking Ahead
In 2026, the Premium European Products Campaign will continue expanding across Canada with more consumer events, retail partnerships, and educational activities. The goal remains clear: to showcase Europe's culinary heritage and premium production standards, while inspiring Canadians to explore the diversity of flavors that make every occasion special.
Join the Movement: Connect with Premium European Products
We invite Canadian food professionals, chefs, retailers, and distributors to explore collaboration opportunities with the "Premium European Products" campaign. For more information on where to find these premium products or to learn how to partner with the campaign, please visit https://premiumeuropeanproducts.eu/, email us to info@premiumeuropeanproducts.eu or follow us on social media:
ETHEAS and LDC invite Canadian importers, distributors, and foodservice leaders to explore these exceptional European products and form collaborations that support shared goals of quality, transparency, and sustainability.
About "PREMIUM EUROPEAN PRODUCTS" PROGRAM
The campaign:Â "Premium European Products: Better Knowledge, Better Choices" is co-funded by the European Union and managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It aims to promote exquisite added-value products in Canada, South Korea, and Malaysia, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. Spanning from 2024 to 2026, the program seeks to significantly elevate the profile of European products in these markets through a four-pronged approach: raising awareness, enhancing recognition among consumers, increasing consumption, and boosting exports to Canada, Malaysia, and South Korea.
The beneficiaries:Â The National Union of Agricultural Cooperatives of Greece (ETHEAS), established by the Greek State Law, coordinates over 300 agricultural cooperatives across Greece, representing about 80% of the total turnover of such cooperatives. It focuses on rural and cooperative development, supports member activities domestically and internationally, issues opinions on agricultural matters, supervises cooperative promotion, and conducts educational activities. The Latvian Dairy Committee (LDC), established in 1995, represents Latvian milk producers and aims to protect their interests. It consists of 17 members producing approximately 80% of industrially produced milk in Latvia.
SOURCE Premium European Products Program
SOURCE: Premium European Products Program
Gemma Bosch gbosch@colangelopr.com
COMTEX_469539892/2197/2025-10-15T10:30:00
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