Jul 24, 2025 (MarketLine via COMTEX) --
Steve Presley will take over from Hans Roelofs, who announced his decision to step down from the company in June.
Refresco, a Dutch drinks group, has appointed former NestlA(C) executive Steve Presley as its new CEO, effective 4 August.AA
Presley will take over from Hans Roelofs, who announced his decision to step down in June after an 18-year tenure.AA
The incoming CEO joins KKR-owned Refresco following more than a 28-year career at NestlA(C), where he was the executive vice president and CEO of its Americas unit.A
He left the NescafA(C) coffee brand owner at the end of April.A
Refresco said during his time at NestlA(C), Presley held roles spanning executive leadership, operations, manufacturing, corporate strategy and finance, aEURoeproviding him a comprehensive perspective on end-to-end business performanceaEUR.AA
In his previous role at NestlA(C), Presley aEURoe managed over 100,000 employees across 24 countries and a network of over 120 manufacturing and distribution facilities across 20 product categoriesaEUR, Refresco said.
James Cunningham, partner of KKR and chairman of the Refresco supervisory board, said PresleyaEUR(TM)s aEURoewealth of experience, strong relationships with retailers and brands, and leadership of large-scale international operationsaEUR will be aEURoetremendous assets to the companyaEUR.AA
He brings an aEURoeentrepreneurial spiritaEUR, along with aEURoedeep operational and financial expertise and ability to understand our customersaEUR(TM) needsaEUR, Cunningham added.AA
Commenting on his appointment, Presley said: aEURoeRefresco has built a strong reputation as a global leader in the beverage solutions industry, with a clear focus on delivering value and quality for its customers.AA
aEURoeBy focusing on innovation and adapting to the evolving needs of customers and market demands, I am confident we can further strengthen RefrescoaEUR(TM)s value proposition and create new opportunities for success.aEURA
In 2024, Refresco reported revenue of ae5.99bn ($7.04bn), marking a 1% increase from the previous year.AA
However, the volume of drinks sold decreased to 13.83bn litres from 14.25bn litres in 2023.AA
Carbonated soft drinks and water products each accounted for 26% of the company's volume, while sports and energy drinks made up 15%.A
Refresco operates over 70 manufacturing sites across Europe, Australia, the US, Canada, and Mexico, producing both branded and own-label soft drinks, fruit juices, and other beverages.AA
Based in Rotterdam, the company employs more than 14,000 staff.A
In May, the group agreed to acquire Telemark Kildevann (TKV), a Norway-based soft-drinks manufacturer.AA
TKV operates two production facilities in Fyresdal and Aurskog, supplying products to retailers and branded customers in Norway and Sweden.A
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